More than brand ambassadors
Олексій • 3 years назад
“Here we are as ambassadors instead of Christ… we beg instead of Christ: be reconciled to God!” — 2 Corinthians 5:20
In the age of the Internet, competition has become especially fierce. Companies are constantly developing new ways to attract customers. Take, for example, Subaru cars. The owners of these cars are known to be particularly loyal to this brand; therefore, the company offered “ardent fans” to become “brand ambassadors”.
The company’s website says: “Subaru Ambassadors are an exceptional group of energetic individuals who are ready to talk about these cars and the future of the brand with passion and enthusiasm.” The company wants Subaru cars to become part of people’s identity; she wants it so much that she can’t help but talk about it.
In the 5th chapter of the Second Epistle to the Corinthians, the apostle Paul describes another “ambassador” program, the purpose of which is to invite others to follow the Lord Jesus. “Fearing the Lord, we convince people” (v. 11). Then Paul adds: “God… put the word of reconciliation in us. Here we are as ambassadors instead of Christ, as if God is pleading through us, pleading instead of Christ: be reconciled to God!” (19-20 centuries).
Many product manufacturers promise the satisfaction of the deepest needs, a sense of happiness, integrity and significance. However, only one message, the message of reconciliation entrusted to believers, is truly good news. And we are privileged to speak this message to a desperate world.
What do you think about the idea of being an ambassador for Jesus? How to fulfill this calling in practice?
Dear Jesus, thank you for inviting me to be Your ambassador.
Author: Adam Holtz